AI Tracking in Small Town Maine?: Real Life Optimization and Our Expectation of Privacy
Viv Daniel
I. Introduction
Increasingly, the intangible world of the internet has been likened to physical space – the concept of the “digital town square,” the term “online space,” and the short-lived promise of the metaverse all come to mind – but recent developments beg the question: Are our physical spaces starting to resemble digital life?
This year, Old Town, Maine became the latest Bangor-area community to sign up for Placer.ai’s services through the Greater Bangor Recreation Economy for Rural Communities group, which is part of Eastern Maine Development Corporation.[1] The AI service collects location data from the smartphones of people moving in and out of these communities, alongside information about where these phones were immediately before and after moving through the monitored area.[2] The AI also collects personal data about the smartphone’s owner, including income level and other demographic information.[3]
In 2025, many Americans might expect that their movements from site-to-site online are being tracked, and their data collected along the way. In their real physical lives, even, most Americans put up with a certain degree of tracking and data collection in the form of surveillance cameras, cell-site location information (CSLI), and the like.[4] Still, many people would likely be surprised to find that their local government (or that of their vacation destination) had contracted with a private company to track their movements and income. So, why would a city or town sign up for such a tracking program?
