Leaning into CHAOS (Child’s Health and Online Safety Act): Revision to FTC’s Enforcement of COPPA & New Model Rule for Child Advertising

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By Gabrielle Schwartz, Class of 2023

I. Introduction

A wise author once wrote, “I know, up top you are seeing great sights, but down here at the bottom we, too, should have rights.”[1] Dr. Suess not only understood the importance of inspiring children but believed it was essential to teach children valuable life lessons. As more children continue to stray away from reading as their source of entertainment, children are more likely to become fascinated by the beauty of the internet. Although the internet’s capabilities may positively impact children, there are also adverse effects through the use of the internet’s products, services, and content. Many companies, individuals (such as parents), and lawmakers are calling for action to be taken to prevent and protect against arguably toxic online content.

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